Marketing in the time of crisis

Photo by Campaign Creators on Unsplash

The outbreak of the novel coronavirus has brought the world to a standstill, as individuals, healthcare professionals, and businesses scramble to come to terms with the new normal.

With several countries imposing stringent lockdowns, businesses find themselves in a precarious position with no revenues coming in to keep them afloat. While some companies that could quickly switch to online are aiming to earn…